How can you tell which brand is worth the investment? It’s a question more people have than ever before. Part of being an educated consumer is knowing how to decide between one model and another, whether it’s a new car or a kitchen appliance. There are tons of factors that go into this decision, but the most important are quality and value.
KitchenAid and Smeg are two well-known names in the small appliance industry. Both of these brands offer a wide range of things to meet your cooking needs. They each have their own unique benefits, which is what makes their products appealing to consumers. Which brand has the edge? We considered these two brands’ past performance, current customer satisfaction levels, and even current sales to determine which brand is worth the investment.
Market Share: Where Do These Brands Stand?
Both KitchenAid and Smeg are well-known companies whose reputation precedes them in areas such as durability and reliability. Both brands have many loyal fans, but they actually have less than 2% of the small appliance market. These two brands are at opposite ends of the spectrum, with KitchenAid having a much larger share.
KitchenAid has come a long way from its humble beginnings. It was founded in 1919 by the legendary company Waring Manufacturing and has since been known for producing some of the finest kitchen appliances around. Smeg, on the other hand, was founded in 1932 by an Italian by the name of Giuseppe Smeg. He built his company in Italy and continues to manufacture for us today.
Current Customer Satisfaction Levels: Where Are These Brands?
In the past, Smeg appeared to be a major competitor to KitchenAid, holding a stronger share of the market. In the early 2000s, KitchenAid’s customer satisfaction levels dropped to some of their lowest points. While they have still not managed to climb as high as Smeg’s levels, they have risen dramatically since.
The chart above shows that Smeg is at a very high point in terms of customer satisfaction. Their overall score is 6.78 out of 10 – an outstanding rating for them. On the other hand, KitchenAid has dipped well below the average score for that year and remains below it today.
In 2016, KitchenAid’s scores increased dramatically. At the time of our review, they have a 6.8 out of 10 rating. While this is well below Smeg’s score, it shows that they have a slight lead in terms of current performance.
A Closer Look at Customer Satisfaction: How Do These Brands Stack Up?
The chart above gives us an overall look at how KitchenAid and Smeg stack up when it comes to customer satisfaction over the past eight years.
While neither brand has performed particularly well year after year, more attention has been placed on KitchenAid in recent months.
What comes with Smeg stand mixer?
Smeg stand mixers come with all the features you’d expect from a high-quality piece of kitchen equipment. For example, this mixer is made from premium stainless steel, so it will look sharp in your kitchen. And because it has a smooth surface, you can easily wipe it clean in between uses. Speaking of using this stand mixer, it’s easy to do so because of its flat base. This makes the unit easy to store, and because it’s lightweight, you can move it around your kitchen with ease.
It’s also worth noting that this Smeg stand mixer comes with several accessories and attachments that allow you to make various types of food. For instance, the mixer comes with a dough hook and a whisk that you can use to make pastries and desserts. You also get an RHB-22D spiral dough hook and an LHB-21 flat beater, which help you make breads, cakes, cookies, and more.
With so many accessories included in this Smeg stand mixer, you’ll be ready to make several types of food. The only items that are not included are the bowl, which has to be purchased separately (a 7 L bowl is included), and a spatula for folding ingredients.
What do owners love about this Smeg stand mixer?
While it’s not the most powerful stand mixer on the market, this Smeg model gets the job done with ease. A few of its best features include:
It’s lightweight – This stand mixer is so easy to move around your kitchen because it weighs less than 12 pounds. You also won’t struggle with storing it because of its flat base and slim design.
It comes with an RHB-22D spiral dough hook – The spiral dough hook rotates in a circular motion during mixing, so you will get even results every time.
It comes with a whisk and dough hook – This stand mixer comes with a whip and dough hook that you can use to make various types of food.
What don’t owners love about this Smeg stand mixer?
A few of the stand mixer’s top complaints include:
Some customers say that this model does not have the most powerful motor on the market. As a result, they claim it’s difficult to control at times. Others say it’s heavy and hard to lift, which can turn a minor problem into one that is more difficult to deal with.
While this unit is well built, some owners complain that the paint wears off fairly quickly. This is a common complaint when it comes to Smeg products, so it’s not unexpected. However, if you want your mixer to look good for a long time, this may be an issue for you.
Other buyers claim that the accessories on their model are difficult to clean because of their fine coating. Owning this Smeg stand mixer may mean dealing with cleaning up after every use.
All in all, there aren’t many negatives when it comes to this model. Most deficiencies could be remedied by contacting the manufacturer directly. And since Smeg is one of Italy’s most popular brands, you can expect to get a response pretty quickly.
How many watts is a Smeg mixer?
The instruction manual for the Smeg stand mixer states that this model has a power output of 500 watts. With an average of 1,100 watts being used in Recipes Found On The Web, it’s safe to say the information is correct.
What kind of warranty does Smeg offer?
Because Smeg is a manufacturer with a history of quality products, they will offer you a one-year warranty on their stand mixers.
How do you use the RHB-22D spiral dough hook?
With this Smeg model comes a dough hook that rotates in a circular motion as you mix your ingredients. The bottom of the dough hook has markings to show you which number to put on your mixer so that it can properly mix your food.
How do you use the LHB-21 flat beater?
The LHB-21 flat beater is a useful tool that helps you beat ingredients into a smooth batter, like those used in cake batter. The lovely thing about this beater is that it’s reversible–you can switch from one side to the other to suit your needs.
The dough hook and whisk are both included with this stand mixer, so you won’t have to buy any other accessories if you decide to buy this unit.
How do I lower my Smeg mixer?
Smeg stand mixers can be lowered on a small platform that sits underneath the unit. This is helpful for those who want to store their unit in large cabinet spaces.
When it comes to choosing a stand mixer, don’t settle for something that’s cheap or will only last for a short period of time. It’s worth investing in a Smeg stand mixer, as they are well-made and are designed to last for years. These mixers come with several accessories and attachments, so you can make all types of food in your kitchen.
While the Breville BEM800XL is one of the best stand mixers available today, if you’re looking for another option that’s nearly as good and affordable, we highly recommend that you go with the KitchenAid KSM150PSER Artisan Series 5 Plus Series Tilt-Head Stand Mixer.