KitchenAid Commercial vs. Globe vs. Hobart: Which Mixer?

You’ve probably seen this video multiple times, but it’s always worth watching every so often. KitchenAid is an American home appliance and cookware company that produces a variety of products including stand mixers. The brand has been in production since 1919, but even before its establishment it developed the first “electric mixer” for sale on the U.S. market.

In 1914, the Hobart Manufacturing Company introduced to market its first electric mixing bowl mixer which became wildly popular due to convenience and cost effectiveness over manual mixers such as hand crank models and wooden or metal bowls used with hand-driven machinery. In 1919, the appliance company was purchased by a group of investors and renamed KitchenAid, while the first electric mixer became an instant hit.

Watch this entertaining video from Gordon Ramsay (one of the stars of KitchenAid’s 2010 Super Bowl commercial) to see how he uses his KitchenAid Professional 600 Series Pro Line Mixer during a bread making process in his own cooking show. The short video features him preparing homemade “Breadman” Italian bread for his family and guests, which you can see his specific technique for below.

KitchenAid is a well-known company that’s utilized many different advertising tactics and strategies over its long history. By producing an electric mixer, the company created a new way for mixing batter, dough and other materials quicker than human hands could achieve. Since this time, the brand has continued growing with an expanding product line and various marketing campaigns that have been highly successful in promoting KitchenAid’s wide variety of products.

If you’re interested in reading more about the company’s history (and its founder), check out this awesome website called “The KitchenAid Story” where you’ll find some interesting facts about the company and its founder. Today, the KitchenAid brand is one of the world’s most recognized appliance lines and is sold all around the world.

The company’s success can be attributed to the hard work and dedication of its founder and current CEO, William Hauser. Today, the company is based in Hoffman Estates, Illinois, with manufacturing facilities around the world including Brazil and China.

Here’s another fun video about KitchenAid – this time from the brand’s UK “Shortcut to Cooking” series showcasing someone who has turned their KitchenAid mixer into a lawnmower:

As you can imagine, KitchenAid is an iconic brand that’s known for making useful products – such as mixers – that save you time during your cooking process. However, KitchenAid also has a number of other popular products that you may be interested in, such as their stand mixers, food processors and food choppers. If you’re interested in learning more about the brand, check out some of these fun facts and entertaining videos below.

KitchenAid Mixers – Overview

The KitchenAid brand is one of the most recognizable names in home appliances and cookware, and products such as mixers are some of their most popular. The KitchenAid brand was developed in 1919 by a group of investors who purchased the Hobart Manufacturing Company, which had invented the first electric mixer in 1914. In 1924, the company was renamed KitchenAid, while the mixer that they produced became so popular that it made up 81% of American sales (at that time) before being discontinued in 1963. Due to its popularity, this mixer was re-introduced to product development in 2002 – with many new features and accessories being added to reflect today’s modern kitchens.

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In the 1970s, Campbell’s Soup Company purchased KitchenAid in order to make the mixer-maker a household name. In 1975, the company introduced their first stand mixer to the market. This mixer-type was designed as part of a multi-marketing campaign that included other kitchen appliances such as dishwashers and blenders. The stand mixer became another hit across America and is still used today by professional pastry chefs and bakers around the world.

The Modern Era of KitchenAid

In 2002, KitchenAid introduced their newest line of products including new stand mixers, food processors and hand mixers (digital, instant or dough) that were all created with consumers in mind. In 2010, KitchenAid introduced their first stand mixer commercial featuring Gordon Ramsay – a famous food industry personality and TV chef.

The Modern KitchenAid Mixer: What You Need to Know

It’s time for some facts about the modern KitchenAid mixer. Let’s start by looking at some of the main features that you’ll need to know about the company’s present day products:

1. Top Sellers – Stand Mixers

Today, one of KitchenAid’s most popular products is their stand mixers which are used by professional bakers and chefs around the world. They tend to be popular among foodies as they offer ease of use and performance that no other conventional appliance can compare with.

Stand mixers are used for a wide range of things, such as baking, cooking, cake decorating and pasta making. And if we’re talking about professional or industrial use, the KitchenAid stand mixers that you’ll find on the market today are designed with commercial strength and design features that give them high durability and long life.

2. Accessories: Stand Mixers

KitchenAid stand mixers generally come with several accessories including beaters, dough hook attachments and sieves. The beaters, which are designed with stainless steel, are designed to mix dough or batter. If you’re looking for a product that can mix your ingredients quickly and easily, the KitchenAid stand mixer is an ideal option for you.

3. Speed and Power: Stand Mixers

When it comes to comparing stand mixer brands, KitchenAid’s appliances tend to be very popular. This is due to the fact that their products are made with consumer-oriented designs and innovative features that reflect today’s modern kitchens – such as high speed and power levels for quick mixing results.

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4. Accessories: Food Processors

If you opt for the KitchenAid food processor, you’ll be getting a product that’s designed with performance, ease of use and processing results in mind. They’re also great for making purees and dips, while some models are even capable of slicing and shredding fruits and veggies. The best thing about these products is that they’re so simple to use – whether you’re a home cook or preparing large amounts of food for your business.

5. Accessories: Food Processor

Generally, food processors will come with several accessories including a slicing disc, a shredding disc, a sieve and much more. Some models are even equipped with an attachment hub on the bottom of the bowl which makes it easy to attach additional accessories.

6. Speed and Power: Food Processors

Today’s KitchenAid food processors will offer you high-speed processing at power levels up to 1150W. This means that you’ll be able to chop your ingredients within seconds using this product line – whether you’re preparing food for your family or creating large amounts of condiments for your restaurant or business.

7. Power: Hand Mixers

If you’re looking for a KitchenAid hand mixer, you can rest assured that it will be powerful enough to perform your baking and cooking tasks. The company is also well-known for its high-performance products such as mixers and blenders.

Additional KitchenAid Products to Consider

Although KitchenAid appliances tend to be used more as commercial kitchen appliances, they are also manufactured in other categories with products such as food choppers and food processors being some of the most popular.

What is best commercial mixer?

If you’re looking for the best commercial mixer, you’ll want to make sure that you choose a product that reflects your operational needs. If you work in a small establishment or are preparing food for your family, it may be enough to purchase a stand mixer since they’re lightweight and easy to use. Other features that may be of interest to you include power levels, horsepower and mixing speed capabilities. And in the case of choosing an industrial mixer, make sure that it can withstand consistent usage throughout your business – with proper blades and attachments being necessary.

Which stand mixer is better than KitchenAid?

There are many stand mixers on the market today and it can be very difficult to choose the one that’s right for you. But there are some factors that you should consider before making your decision – some of which include:

Power and speed capabilities. While most stand mixers are designed with ease of use in mind, not all models will be equal. So it’s important that you choose a high-performance appliance that offers consistent torque and power levels – especially if you’re planning to use it for large amounts of ingredients. To learn more about the differences between Kitchenaid and other brands, take a look at our comparison guide.

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Budget considerations. If you’re looking for a mixer that’s both affordable and reliable, KitchenAid is a great option for you to consider. Their products are durable, easy to use and most come with several accessories. However, if you have a large budget you may wish to take a look at other brands which offer the same features but at higher prices.

Attachments and accessories being included in the model. Do you need a product that comes with additional attachments or accessories? Or will they be needed in the future? If so, it’s important that your appliance is designed with versatility in mind so that you can easily add more of them in the future.

Which model mixer is the best?

While they tend to be very popular, KitchenAid appliances are not the only choices you have if you’re looking for a mixer. There are several other companies that also manufacture other types of products such as food processors and hand mixers. Some of them include:

Waring Pro. The Waring Pro stand mixer and attachments can help you obtain ultra-smooth sauces, perfect meringues and fluffy pancakes and cakes without the need for frequent scraping or cleaning. This is due to its innovative design as well as its heavy duty 150 watt/250 watt motor that’s made with industrial strength stainless steel gears that are permanently lubricated so turning is impressively quiet.

Are KitchenAid mixers made by Hobart?

No, KitchenAid is not made by Hobart or Hamilton Beach. This is because the Hobart-Packard Company was acquired by Sears & Roebuck in 1985 and contracted its manufacturing to another company. Since then, the products have been manufactured by other companies and are no longer made by the original manufacturer.

Which stand mixer is better than KitchenAid?

There are a number of stand mixers on the market today which offer a number of advantages over KitchenAid. These include more powerful motors and higher speed levels that can help you make quick work of your baking needs.


When it comes to making your purchase, it’s important to consider all of the advantages and disadvantages of each product that you can include in your shop or business. Buying the best product for your needs will help you minimize these problems and will provide you with an appliance that offers both performance and versatility. In the end, this will help to make sure that you have everything that you need to expand your operation as well as enhance your current values.

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